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Energy efficiency is important for homeowners carrying out refurb work
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The poll, carried out by Epwin, indicated that consumers are interested in the 'quantifiable' elements of sustainability: those that have a financial payback such as reducing energy bills. Other aspects of sustainability, such as recycled content or responsible sourcing, did not fare so well as they were among the lowest priorities of homeowners.
This was illustrated in attitudes towards the purchase of new windows and doors, where sustainability was listed as a low influence on purchasing decisions across age groups behind price, aesthetics, security appearance and finance.
Jim Rawson, chairman of the Epwin Group, said: “People are feeling the pinch of austerity and against these very real pressures, the less immediately tangible – although by no means less important – elements of sustainability, for example recycling and responsible sourcing, appear a less significant influence on purchasing decisions than they did pre-downturn.
Those elements which delivered by contrast an immediate benefit, for example energy efficiency, something that could be converted into an immediately quantifiable financial return in lower fuel bills, remained a significant influence.”
For more information visit the Epwin Group at ecobuild on stand N1310 at London’s Excel Centre from 20th to 22nd March.
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