Online plumbing and heating business PlumbNation has smashed through the £14million sales mark. The announcement coincides with the launch of ElecNation, a sister brand providing consumers with lighting and electrical products for the home.
The addition of the ElecNation website forms part of a five-year plan, devised by founder and managing director Royden Evans, to become a £50million turnover business with further brand launches planned. PlumbNation’s sales for the year 2011/12 hit £14.1million, an increase of more than 20% on the previous year’s £11.8million.
PlumbNation will also be unveiling a fresher version of its e-commerce site, showcasing more products and manufacturers. The last 12 months has also seen the number of employees rise from 14 to 18, including product specialists and business development managers.
Royden Evans, who founded the business in 2007, said: “Competition online has never been greater, which means that to continue to grow and increase market share, we have to innovate, continually add great new products and make the consumer experience as easy and enjoyable as possible.
“The launch of ElecNation forms a key part of our business plan to be able to provide customers with the vast majority of their requirements for the home. We want to become the one-stop shop for home improvement. Our mission is to make the buying process as straightforward as possible.
“We are pleased to have grown PlumbNation by more than 20% during the past year and now look forward to harnessing both brands in the next phase of our growth plan.”
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